The proliferation of personal data and profiles on the Internet raises questions and warnings about privacy and treatment of personal information.

At transnational level, the principle of self-determination highlights the right to control personal data, the protection of reputation and the right to oblivion.

The process of acquisition, management and elimination of personal data, however, is extremely difficult to regulate, because of the diversity and the degree of sophistication of operational backgrounds and persons involved. The most relevant examples are personal data in social networks and web sites, tracked by search engines and e-commerce platforms or stored in web database or cloud computing infrastructures.

In addition to methodologies that technically prevent personal identification (“privacy by design”), users shall be made aware of the acquisition and management of their data (“privacy by default”) and shall be given proactive instruments for the control and the protection of digital identity and the assessment of privacy-related risks.

FUB carries out research into enhanced privacy protection techniques for detection and retrieval of information and is strongly committed to developing user-oriented methodologies and systems for the identification and the assessment of privacy risks.