The Communication Unit of the Ugo Bordoni Foundation plays a strategic role in promoting the institutional identity and enhancing the activities of the Foundation. With an integrated approach, it manages institutional communication and press office activities, external relations, and the drafting of news and press releases. The Unit also organizes events – such as conferences, workshops, and institutional meetings – ensuring clear and effective communication of initiatives.
In addition, it manages the Foundation’s official website and social media profiles (LinkedIn, X, Facebook, YouTube), with a focus on targeted content creation and multichannel digital strategies.
The Unit is also responsible for coordinating and drafting institutional documents, overseeing the visual identity and brand identity, as well as managing graphic design and layout.
Additionally, it designs websites for Public Administration and Institutions, as well as user interfaces and internal/external systems, in line with regulatory requirements and accessibility standards, applying expertise in User Experience (UX), web usability, prototyping, and mockup design.
The Communication Unit also supports the Customer Service function of the Digital Transformation and IT Services Unit, producing user support materials (FAQs, knowledge bases, guides, and manuals) and training staff assigned to Foundation-managed contact centers.
The Unit’s main activities are:
- External Communication and Press Office – develops and implements integrated strategic communication plans consistent with the Foundation’s mission and objectives. Supports institutional relations with stakeholders, media, and strategic partners. Manages relations with the press and monitors media coverage and public feedback, providing analysis to optimize communication strategies.
- Graphic and Web Design – oversees visual and digital design, ensuring effective communication aligned with the institutional identity. With advanced graphic skills, it produces brochures, reports, infographics, and coordinated materials. In web design, it develops visual content for multichannel communication, manages websites through CMS platforms, and optimizes images and content according to SEO strategies, improving the Foundation’s online visibility.